Upplevelseakademin
Client: SLAO/SHR/SCR
Type: Brand design
Skills: Art direction & design
Info: Complete visual identity for Upplevelseakademin, a joint venture between three major players in Swedish tourism industry: SLAO, SHR and SCR. The purpose of Upplevelseakademin is to gather the best education in tourism in one place. The visual identity project included logo design, printed matter, web design and advertising and resulted in a Visual identity manual, an essential set of guidelines covering all from logotypes and tone of voice to colors and typography. The Visual identity manual was accompanied by a useful production package.
Credits: Excellent project management by Johan Moberg.